Who We Are

For now, all dig down is a group of people who are looking at, thinking about and criticizing the state of play in digital entertainment, in search of a better experience! We are music fans, and professionals, artists and internet users.

This is our manifesto (but it is definitely a work in progress):

Digital freedom: we believe in a world with multiple formats, device independence and the ability to have our music where and when and how we want it.

Small is beautiful: we want niche content to find its voice so we can find it and buy it.

Pirates 2 Pilots: we as digital pilots want to drive our own experience and think consumers should be given compelling reasons to financially support artists.

Self Expression: professional content creators should be able to go straight to internet distribution, to touch greater audiences with similar interests and make money from it.

Paradox of Choice: people are suffering from the paradox of choice on the internet, too much ado about nothing; give consumers a way to find great stuff and they'll pay for it.